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Crossing The Content Chasm

May 30, 2022

In this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which is about the struggle of balancing being a mum and working in marketing.


Communities are a big part of Anna’s life and she explains why communities are massive part of content strategy as they generate their own “user generated content” which is valuable to your business by both freeing up your time but also giving more resources to work with 


In the podcast you will learn: 

  • The value of joining great communities 
  • What to look for in a community
  • How to use communities to your advantage


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.


We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 


For more information about this week’s episode, head to