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Crossing The Content Chasm

Jan 3, 2022

In this episode of Crossing The Content Chasm Anna talks with Kostas Petrou who is the Founder and Creative Director of Story and Search which is a leading creative agency that combines digital PR and SEO to shoot their clients to the top of search engines.

As an agency Story and Search help with every aspect of client growth from ideation in the initial stages that go through generating an idea, all the way through sending out the idea to journalists for articles to secure highly valuable editorial coverage. Kostas also discusses how his company puts campaigns together and where they conduct surveys in order to target content towards specified markets.

In the podcast you will learn: 

  • The origins of Story and Search
  • What is Digital PR?
  • What goes into creating campaigns?
  • The stages that agencies and client go through to create great ideas
  • What goes into gathering data?

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to