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Crossing The Content Chasm

Jul 11, 2022

In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! 


They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven’t!  


In the world of content marketing, it is key to create content in a way that provides prospects with logical next steps and then makes it easy to transact with you. A great place to start with content creation is to share pain points and how your product or service solves that for your ideal buyer profile.  


In the podcast you will learn: 

  • The process of making someone an offer 
  • Why you need to remind people of who you are and what you do
  • Using pain points as a way deliver valuable content  
  • Why selling is serving when you do it right!
  • How to create the logical next steps of clients to come to you


Check out Janine's latest blog via


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.


We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 


For more information about this week’s episode, head to