Feb 21, 2022
In this episode of Crossing The Content Chasm Anna talks about last week’s episode where she interviewed Phil Crawley of Wizards of the Coast which is part of Hasbro. One of the subjects that were covered was bringing familiarity into marketing so one of the problems that the Wizards of the Coast had was that their products were not mass-marketed at the moment. So, in this episode, we will be digging deeper on how to mass-market your product and/or services and learn about the possible problems you can encounter whilst marketing your products and services.
In the podcast you will learn:
- How to balance your audience
- Mass-marketing your product
- Relating your products and services to your daily routine
- Breaking down your audiences
- Being part of the community
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.
For more information about this week’s episode, head to https://thosethatdare.com/