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Crossing The Content Chasm

May 2, 2022

In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for your profile to grow, to form relationships with other users, and eventually land a recommendation. Anna also talks about scheduling posts and software you can use for posting; you can also hire someone to do it for you. She gives a lot of tips, tricks, and techniques on how to improve your profile, form an audience, have a better engagement, and eventually land a recommendation in LinkedIn.

In the podcast you will learn: 

  • What is LinkedIn, how it helps users’ to grow their businesses.
  • The host of people that use LinkedIn and their varying career paths, backgrounds and marketability.
  • How to do the 15-minute task and embed it into your routine even as a busy business owner. How blocking out 15 minutes every morning to do this helps your profile grow.
  • Anna covers what to post and how often you have to post to get adequate engagement. She goes over why you don’t necessarily have to post daily but why it helps to establish a schedule.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to

Key Takeaways:

  • As a busy business owner, engaging and being consistent on LinkedIn doesn't have to be a chore, thanks to the schedule post feature.
  • Ashley Leads’ 15-minutes daily rule is perfect for those busy business owners who can’t be on LinkedIn for long periods of time.


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