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Crossing The Content Chasm

May 9, 2022

In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for customers. She knows it can be painful to constantly create content and not get much resonance. She encourages people to keep trying and not give up, however.

In the podcast you will learn: 

  • Anna shares different ways to try new things with content and how to find out what works best for your audience.
  • How to deal with content that isn’t performing well. Anna advises listeners not to give up, but to keep trying new things to discover what works for your business.
  • Building a relationship with your audience by finding out what connects you. She also talks about why it’s important to understand that not everyone in your audience is going to have the same interest as you.
  • Why content and marketing can be too transactional at times. Anna talks about rectifying this issue.
  • Essentials to start putting your content out such as a log where you can make posts on various topics.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

  • Try different types of content to discover what works for your business.
  • Building a good relationship with your audience is crucial for growth.


Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to