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Crossing The Content Chasm

Jun 20, 2022

In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content.

Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content that's already proven to be successful. 

You can take your content and reuse it in a number of ways. This could be through repurposing content for different purposes, such as: repurposing for different mediums e.g. videos that could also be used as  a podcast, an article or social media content.

Reusable content is an attractive option because it's easier to work with. You don't have to spend time creating new content from scratch. Instead, you can simply reuse what you already have and get back to business.

There are also financial benefits to consider: reusable content saves money by eliminating the need for additional writing, editing and design in addition to saving you time.

In the podcast you will learn: 

  • The benefits of reusing your content
  • How to repurpose your content
  • Ways to make multiple pieces of content from one piece of content 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to