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Crossing The Content Chasm

Jun 27, 2022

In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. 

They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the purpose of having a place to speak and share knowledge, not just to sell to them.

Claire highlights why it is vital to provide value to the community by giving them resources that they wouldn’t find elsewhere and answering their questions to the best of your ability. She explains how and when you should charge for things. Anything that is advanced or detailed you should have a course or coaching available as a sellable product.

Anna has met many people in the Mums in Marketing group that she otherwise would not have met. Online communities can also have offline value and a great impact on your life as you will be able to interact with people that you may not normally come across. 

In the podcast you will learn: 

  • Why Claire started Mums in Marketing
  • What it is like to be a part of her community 
  • How she was able to monetise Mums in Marketing 
  • The struggles of being a mum and running a business  

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to