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Crossing The Content Chasm

Jan 31, 2022

In this episode of Crossing The Content Chasm Anna talks to Mark Masters, owner of You Are The Media. Mark shares on how to build an audience and how that audience can be a community. Today, we will be hearing about how your audience can be one of your biggest investments in the media industry. It is also worth noting that in order to grow your community in this industry you don’t have to be a big brand and spend a lot of money, you just have to start somewhere and build up from that.

In the podcast you will learn:

  • Building your audience 
  • Investing in a media community 
  • Incomes versus expenses
  • Media Investment
  • Creativity and resourcefulness 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to