Dec 27, 2021
In this episode of Crossing The Content Chasm, Anna discusses the biggest hurdles with brands that make it hard for themselves to get across the chasm. She identifies that one of the big reasons for that struggle is getting over personal perceptions. No matter how gorgeous, beautiful and fantastic people or brands are in front of the camera, people all have the same fears when it comes to perceptions of themselves or their businesses.
In the podcast you will learn:
- The biggest hurdles with brands
- Getting over personal perceptions
- Conveying interesting content
- Being scared of failure
- Understand why people are hesitant to change
Crossing The Content Chasm is a lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.
For more information about this week’s episode, head to https://thosethatdare.com/