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Crossing The Content Chasm

Jul 18, 2022

In this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business.


Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to buy what they need and not be forced into buying something.


This is where the art of "selling without selling" comes in. It's all about finding out what your audience wants and needs and then giving it to them in a way that doesn't feel like you're trying to sell anything at all.


In the podcast you will learn:

  • How to sell your business without pitching
  • The problems faced with client services business and getting sales
  • The benefits of outsourcing tasks


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.


We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.


For more information about this week’s episode, head to