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Crossing The Content Chasm

May 30, 2022

In this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which...


May 23, 2022

In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content,...


May 16, 2022

In this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software...


May 9, 2022

In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she...


May 2, 2022

In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or...