Dec 13, 2021
In this episode of Crossing The Content Chasm Anna talks to Emma Butler. As well as a conversation between mutual experts this is also a warm chat from former colleagues as Emma was in Anna's team in a previous role, and as Anna shares, Emma was an absolute superstar. Emma specialises in SEO and has worked on a lot of different things from technical content creation and digital PR which most recently has seen her working at the Lego Group as an SEO system manager.
In the podcast you will learn:
- Building a pool of content
- Addressing pain points through market research
- Doing more for less to overcome start-up challenges
- Organisation to ensure you meet deadlines
- Why team communication is key
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour - in equal measure.