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Crossing The Content Chasm


E10: A Community Full of Lovely Content

Feb 7, 2022

In this episode of Crossing The Content Chasm Anna talks about a community full of talents wherein the audience participate and engage in social media by way of commenting, suggesting, communicating with other followers, and so on. In this community, we build a digital space wherein people want to be part of, people engage, they communicate with each other and they can shape the brand the way they wanted to. People can also share their skills and stories. This community does not only have a brand to consumer relationship but it also has a consumer to consumer relationship. This is very powerful for it creates a transparency to content because conversations now flow more naturally and not crafted or scripted.

In the podcast you will learn:  

  • How to build a digital community
  • Your audience have different set of skills
  • Breaking down large community into small groups
  • How can a community build your brand
  • Engaging with your community

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week’s episode, head to https://thosethatdare.com/