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Crossing The Content Chasm

Mar 14, 2022

In this episode of Crossing The Content Chasm Anna talks to Jake Moore, a Global Cybersecurity Advisor for ESET, Europe’s number one Internet Security and Antivirus company. In this episode, you will learn how to build your personal profile. Jake talks about his journey in building his personal profile. He will be giving some tips and tricks for you to jump start your journey. Consistency is one of the keys to a successful profile building. You may encounter some challenges and complications but as long as you're consistent you’ll eventually get there. Profile building does take a lot of time but it will be a worthy investment. In addition, you will also be hearing about cybercrime and cybersecurity. Living in the modern and digital age, you will learn through this episode how beneficial it is for you and your brand (company) to consider hiring a cybersecurity professional. 

In the podcast you will learn: 

  • Personal profile building
  • What is cybersecurity and cybercrime
  • How to look after your own account
  • Should you be hiring a cybersecurity professional
  • Cryptocurrencies 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to