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Crossing The Content Chasm

Mar 21, 2022

In this episode of Crossing The Content Chasm Anna talks about niches and SMEs. When it comes to targeting SMEs, many people try to be overly broad. These are two completely different audiences. There's this massive disparity between tech and non-techy people and so, you’ll hear from Anna how to approach and reach out to both. You will also hear how to develop a personal brand, whether by yourself or your team. When creating a personal brand, you have to make sure that you create the right environment for your team to succeed. There’s a lot to learn from this episode. Let’s get into it!

In the podcast you will learn: 

  • What are SMEs 
  • Building your brand
  • How to help your team succeed
  • The barrier between techy and non-techy entrepreneurs
  • What is a brand specialist 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to