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Crossing The Content Chasm

Mar 28, 2022

Juma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital space. You’ll hear step-by-step tips you can apply to your brand and social media exposure including how to amplify your core message and the importance of being part of a like-minded community.

Here are a few highlights from this episode: 

  • Growing confidence in digital exposure: Being confident means you've become accustomed to being in front of the camera so you’re no longer as self-conscious. You’ll become increasingly confident once you keep at it, even though it may take multiple tries, Juma says.
  • What is your core message? You should know this before you start posting content.
  • Overcoming self-consciousness: Self-consciousness is an obstacle most content creators deal with and Juma gives great tips on how you can gradually overcome it. One good tip when you’re just starting out is to work with someone you’re comfortable with or speak to on a regular basis. 
  • Finding your voice: Listen to and learn from a variety of creators in your niche.
  • Practical tips: Juma shares insider tips including making sure your audio is crisp and clear, and how to use lighting to give your videos consistency.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways

  • Start small and learn as you go.
  • Keep at it and it will soon become second nature.
  • Study and learn from content creators who already are where you’d like to be.

For more information about this week’s episode, head to


Juma Bannister LinkedIn | Twitter | Instagram | Pinterest

Anna Bravington LinkedIn | Twitter