Dec 13, 2021
In this episode of Crossing The Content Chasm Anna discusses why some brands create great content and other brands struggle to do the same. As Anna shares, for some large brands there can be hesitation and challenges with getting buy-in from teams, so we have to have proper content management so that you can get stakeholders excited about creating content, without fear of repercussions, if anything goes wrong.
In the podcast you will learn:
- Essentials of creating great content
- Developing content strategies for your own brand
- Understanding the fear of creating content
- Talking and being confident in a spiel
- Overcoming hesitance in creating content
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.