Jul 4, 2022
In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community.
Anna speaks about a community
she is a paying member of “Mums in Marketing'' and how that
benefits her by being able to mix with people who have similar
interests to her. When joining a community she advises that you
find a group that is active and has people you align with who fit
your vibe.
When building your own
community it is important to find a subject matter you are
passionate about so that you don’t get tired of speaking about
it.
If you are an expert or
can have high level discussions you might be able to monetise your
community. There are many different ways to monetize your
community, this can be by creating more content or doing coaching
calls and one to ones. The group could also be a paid community
from the start. The information and network has to be valuable so
that members feel they are getting a return on the money they have
spent.
In the podcast you will
learn:
- What to look for in a community
- How to start a community
- Growth tips for your community
- When is best to monetise a community
Crossing The Content Chasm is
the lively and educational podcast for people who want to bring a
content strategy to life. This show, hosted by twenty year
marketing pro Anna Bravington, will equip listeners with knowledge
and tools to pursue a complete content marketing strategy and help
marketers embrace the power of great content with gusto.
We know that marketing
can be a difficult and complex topic – particularly in the realms
of stakeholder buy-in and strategy, but this show is like
audio-camaraderie; not just motivational with a zeal for great
knowledge but also creating actionable insights and enjoyable
top-level marketing conversations - with a fair dose of humour- in
equal measure.
For more information
about this week’s episode, head to https://thosethatdare.com/