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Crossing The Content Chasm


Dec 20, 2021

In this episode of Crossing The Content Chasm Anna talks with James Burtt, James is the Managing Director of the Ultimate Podcast Group who has helped a lot people navigate through the podcasting journey. He discusses how he got started with creating podcasts and what they do behind-the-scenes before they launch podcasts because, as he says, “most people will launch podcasts and forget to tell anybody about it.” He discusses further that we need to pick a niche for our own podcast and have a strategic process for the promo and marketing of a new show to ensure it maximises the benefit of the content.

In the podcast you will learn: 

  • What it takes to have a successful podcast
  • Broadcasting your podcast
  • Finding your niche
  • Repurpose your assets
  • Don’t be afraid to fail

Crossing The Content Chasm is a lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 


For more information about this week’s episode, head to https://thosethatdare.com/