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Crossing The Content Chasm

Jun 13, 2022

In this episode of Crossing The Content Chasm Anna talks about how to find what content is right for you.

In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you create content that will engage them and keep them coming back for more.

The internet has made it easier than ever before to find out what your audience wants. There are countless online communities where people share their thoughts and opinions. These communities can be a goldmine of information when it comes to finding out what content your audience would like you to create.


In the podcast you will learn: 

  • How to find the right content for your audience
  • What to when your content strategy doesn’t work
  • Tips and tricks for content creation 


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.


We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 


For more information about this week’s episode, head to