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Crossing The Content Chasm

Jan 24, 2022

In this episode of Crossing The Content Chasm Anna talks about building a long-term relationship with your audience, something that you want them to have for them to keep coming back to you. Investing in your audience is the key to building your online community. Anna also talks about letting go of some things or aspects from your content when it is not working. Aside from tackling misconceptions in engaging with your audience, Anna also provides solutions and suggestions on the things that you can do when things are not going as planned. Let’s get into the show.

In the podcast you will learn: 

  • How to keep your audience coming back to you 
  • How to engage your audience
  • Misconceptions you need to correct in terms of building your community 
  • Changing your content or your tone
  • Trying out different social media platforms


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to