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Crossing The Content Chasm

Aug 1, 2022

In this episode of Crossing The Content Chasm Anna talks about how to reuse content.


Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work.


By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and create a backlog of content.


In the podcast you will learn: 

  • Why you should reuse your content
  • How to repurpose your content
  • Why you need to have a bank of content to use
  • The importance of revisiting a topic


Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.


We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 


For more information about this week’s episode, head to