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Crossing The Content Chasm

Jun 27, 2022

In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. 

They discuss what it is like to be a part of the Mums in Marketing community and why it is important...


Jun 20, 2022

In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content.

Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you...


Jun 13, 2022

In this episode of Crossing The Content Chasm Anna talks about how to find what content is right for you.

In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you...


Jun 6, 2022

In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome!

User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it...


May 30, 2022

In this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which...