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Crossing The Content Chasm

May 23, 2022

In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they explain how to grow your business’ digital visibility. They discuss how LinkedIn forces everyone in the business to lead with a personal brand before they even realise they were leading with a personal brand. This influenced many businesses on Instagram to switch to a business-type profile. They also share testimonials from their clients and others. 

In the podcast you will learn: 

  • Levels of engagement in posting and content creation. It’s better to spend more time in actual conversations with customers and clients, than in creating posts.
  • Why you should always lead from a human emotional element, regardless of the size of your business.
  • Marketing your business, social media platforms and ways in which solo business owners can market.
  • Their preferred social media platforms for business and the benefits of each one for business owners. 
  • Trying different business models. They talk about various large companies who diversified their business models and marketing strategies to achieve success, and how other businesses can benefit from doing the same.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

  • Your time is best spent in engaging with your patrons and clients rather than on making posts and thinking about conversations.
  • Each social media platform has pros and cons for marketing your business, and it’s your job as a business owner to decide which platforms work the best for what you want to do. 


Emily and Alan Braithwaite Instagram

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to